Making your events matter

Make events matter

Making your events matter

There are some common mistakes being made my musicians and venues when it comes to promoting events and a lot of time and effort can be saved by planning ahead and being prepared. Quite often isn’t the fault of the musicians and venues that this happens – they’re too busy crafting their art, trying to run businesses and keep the day-to-day work going…after all there isn’t much money in making music – but there are benefits to be had in promoting them well and following some simple tips.

Get your events right

Whether you are a new band or an established band. You have to accept that there are people that don’t know you, don’t know what to expect. On that basis there are certain things they need to know in order to make an informed decision as to whether to go and see you.

Let’s break down the event information.

  1. Date, time and location – those are a give. You need to get them right.Who is playing, what type of event, what can be expected. This is where you can win the people over.The key is to have as much of the information to hand as possible all the time – usually in one document. That way it is a copy and paste excercise.
  2. Description – describe what the event is going to be, whether is a first, you are returning to the venue, or it is a regular thing. What can people expect (originals, mixed with covers? just covers? open mic (pre-booked or truly open), session (is gear provided – will there be a list for people to sign up?).Enter any new info – or copy and paste a recurring description…with some personalisation of you want.
  3. Who will be playing? If you are a band or musician you need to be detailed here. You might have fans/followers who come along – but you really want to reach more people don’t you?- Basic biography of the band (when formed, influences, styles and what to expect)
    – Who is in the band: lineup
    – Musical Genre – this is really important! Many sites will try and make it easy for people to serach, sometimes by filtering with genres, so make sure you add the, separated by commas e.g. folk, rock, accoustic
    Audio/video samples – A link to maybe a soundcloud/bandcamp audio playlist and at least one YouTube clip. Simple have the URLs on a separate line
    – Your website address – You can’t cover everything – but it helps you get noticed and found if you link to your website. Not got a website and want one? Get in touch, we can help you there.
    Ticket link/info – if a paying event details or a link to where they can get tickets.
  4. More than one artist? Simply keep the information separated in sections, with the performance times e.g.


    7pm-8pm : Bandname 1
    The description of what to expect from the band a riot of folky rock with accoustic mastery, or whatever

    About Bandname 1
    Originally formed in 1984 as a four piece, the band has grown to six members with a mix of musicainship that brings together….etc.

    Drums: Name
    Bass: Name
    Accordion: Name
    Guitar/vocals: Name
    Flute/vocals: Name
    Vocals: Name

    Listen at: www.bandcamp.com/bandname1
    Watch us at: www.youtube.com/v/iuwyert1
    Find out more at: www.bandname1.co.uk


    8pm-9pm : Bandname 2
    The description of what to expect from the band a riot of eclectic folk and progressive rock, or whatever

    About Bandname 2
    Formed in 1999 as a four piece, the band has attended many festivals and the lineup has remained steadfast….etc.

    Drums: Name
    Bass: Name
    Guitar/vocals: Name
    Vocals: Name

    Listen at:
    www.bandcamp.com/bandname2
    Watch us at: www.youtube.com/v/iuwyert2
    Find out more at: www.bandname2.co.uk


  5. Pictures – make sure you have a consistent look and that you use a good representative picture. In some cases it may be the poster for the gig or a strong logo – depending on what you want to focus on.

The key is to have everything to hand. Bands and musicians, make sure that if it is the venue promoting you that you get all this info to them so they can add to the events. If you are a venue or promoting, then chase the info – the more the punters know, the more likely they will make an informed choice and come along.